The world doesn’t need more advertising talking about climate change, it needs real change. So, instead of just talking, we initiated a project that demanded some serious doing.

We had Vattenfall team up with electric motorbike manufacturer CAKE, to develop the world’s first truly fossil-free vehicle. A vehicle powered by fossil-free energy and built with fossil-free materials. As the project kicked off we invited the auto industry to join the journey and learn from our process. Every key finding and piece of data was made open source, free for any automaker to use in their own production – to help the whole industry speed up their transition away from fossil fuels.

Although this project never made it to the finish line, due to CAKE’s bankruptcy, it came a long way and made significant impact on the partnering companies productions.