Dropbox - donate your space

My role – Research, concept development and production.

Brief

Wild tiger numbers are at an all-time low. We have lost 97% of wild tigers in just over a century and as few as 3,200 exist in the wild today. Come up with an idea that will prevent tigers from being extinct.

Insight

Deforestation is one of the main reasons for the decreasing number of tigers. The physical space for tigers is getting smaller each day, but there is still a lot of free virtual space that can be used for a better cause.

Idea

Let premium Dropbox users donate the space they are not using. The space will then be sold to other users and the collected money will be used to save the natural habitat of the last remaining tigers.

◆ Silver - Young Glory 2013

  Bonus idea - Google Giving Save The Tigers

Stutterheim raincoats - Rain

My role – Research, concept development and production.

Challenge

A rainfall can come unexpectedly and it’s easy to get caught in it without proper rain clothes.

Insight

In our busy everyday lives we most often don’t prioritize checking the daily weather forecast in the morning, but instead dress according to the weather we see outside the window.

Idea

Stutterheim is a premium rain coat brand that encourages people to embrace melancholy and rain. To enhance the brand and product experience we came up with Stutterheim Rain. An app that reminds you to bring your rain coat in the morning if there is a chance of rain during the day. 

PG Tips - Hello Stranger

My role – Research, concept development and production.

Brief

Create a concept where PG Tips act as catalyst to create lasting, city-wide behavior change on the area "wellbeing in a mega-city". The idea must fit PG Tips values and personality.

Insight

London is a city where 1 out of 4 feel that their social life is lacking, and putting yourself out there to broaden your social horizon often involve a fear of not feeling welcome or being left out.

Idea

A service where people can set up and attend events, but not invite friends or join the same events as their Facebook friends. Making everyone attending strangers to each other which reduces the fear of being left out and not
feeling welcome.

◆ In Book Award - D&AD New Blood Awards 2014

Ray-Ban Life

My role – Research and concept development.

Brief

Create a concept for future wearable technology with a brand in consideration. Make data, services and products come together to improve something.

Insight

Skin cancer is already today a huge problem. However, considering the constant depletion of the ozone layer, research predicts that skin cancer is a problem that will keep on growing. So, why not improve something which is already being used in the context of sunprotection to prevent a
negative trend.

Idea

To add more value to Ray Ban’s iconic sunglasses our idea is to create smart Ray ban’s that collects data of your sun habits to provide you with customized real time feedback and advice.The data will also be collected on a larger scale to help health organizations and governments see patterns and
being proactive.

/ / / / / / / / /

Personal project.

Brief

Insight

Idea

Create something that is a bit obscure and gritty but also pretty.