Is there anything better than a beer in front of the campfire after a day in the woods? Well, yes – a cold and unshaken beer infront of the campfire after a day in the woods. 

To reinforce Arboga’s new brand strategy, we teamed up with innovative startup Lightning Packs and launched the most important innovation since peanuts – Arboga BeerPack. 

Arboga BeerPack is a unique backpack using technology developed for the American army to solve the biggest challenge in the outdoor lifestyle; bringing beer on the hike. The backpack, which is optimized to carry 6 Arboga Original, reduces the beer’s impact on back and shoulders by up to 86%, at the same time as it keeps the beer cold and unshaken all the way to the campfire.