From the Baguette to the Naan, bread is a corner stone in most food cultures and practically all countries have their own specific bread and their own traditional way of making it. To help Swedish dough mixer manufacturer Ankarsrum attract a new, younger audience we made a campaign that’s all about mixing. Using AI (this was before it was super easy and accessible), we merged more than 50.000 bread recipes from all over the world to create the first ever universal bread – a bread representing the entire world and a reminder that we should put differences aside, break bread and celebrate all that we share.